If you want to sell
something on the
internet you might
need to write a
salesletter. A
salesletter is a one
page website
which tells people
about your
product, and why
they should buy it.
You could study a
few books to learn
how to write great
salesletters, but if
you are a beginner
you might get
confused in this
way. It's a better
idea to buy one
good book and try
first learning from
it. Then you might
get another book.
But it takes time,
so in the meantime
you can read this
article and it
should be enough
to write a good
salesletter. To be
successful at
internet marketing
you need to first
learn a little bit,
and then take
action. You will
learn by doing it.
It's the best way
to learn. So let's
learn the basic
steps of writing
salesletters.
First, read some
other salesletters
about similar
products as yours.
Of course, don't
copy or plagiarize,
but you get some
good ideas and
get inspired.
Second, write an
interesting
headline. The
headline is very
important. If the
headline doesn't
catch people's
interest, they
won't read your
salesletter,
however
interesting it is.
Write the headline
in red, black or blue
and use bigger
font than for the
rest of the page.
Third, tell a story.
Tell about some
problems people
have in your niche.
Then tell them
how the thing you
are selling can
solve their
problems.
Fourth, using
bullet points or
lists, tell people
about all the
benefits of your
product. Write
about as many
benefits as you
can.
Fifth, finish your
newsletter calling
for action. It
means that you
need to tell people
to "buy now". You
need to tell them
also why they
should "buy now"
Try to find some
good reasons why
they should act
now. Otherwise
people will
procrastinate.
You can also make
your salesletter
better if you use
the word "you"
often. Use it more
often than "I",
"we" or "us"
combined.
Make your
salesletter simple.
The background
should be white.
Most of the text
should be black.
Use other colors to
emphasize certain
phrases.
Use a lot of "buzz
phrases", in proper
context, that are
important to your
niche. Make these
words more visible
by highlighting or
underlining them,
or make them bold,
italic, etc. But don't
overemphasize. Be
selective.
Emphasize the
most important
phrases only.
Don't use caps too
much. Don't use
too many images
either. Better
none, than too
many.
Offer money back
guarantee. It will
increase your
sales conversion.
To make people
"act now" offer
some bonuses.
Be honest; don't
over-exaggerate
the benefits of
your product.
Don't try to make
your salesletter
perfect at first.
Just write it, and
then you can work
on improving your
salesletter.
Saturday, November 6, 2010
EASY STEPS TO WRITE A SALESLETTER.
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